Winky Protein Pudding

Led the packaging design and light brand refresh for Winky, repositioning the brand to a quality-driven choice through the launch of a new protein pudding line. Sourced and edited on-pack imagery to align with a flavor-forward direction, ensuring all designs met regulatory requirements and were delivered as print-ready files.

While multiple packaging skus were developed, the Chocolate and Vanilla flavor were only part of the initial release.

    • Successfully completed consumer testing and research validation with target demographic

    • Production-ready packaging system across full SKU range

    • Market-tested design system positioned for premium category entry

Process

Competitor Analysis

Competitor analysis plotted on a strategic quadrant to benchmark key players across the market landscape.

Creative Territories

Strategic creative territories developed to define distinct concept directions and guide the design exploration.

Shelf Audit

A Kroger shelf audit was conducted and revealed a competitive landscape that leaned heavily on bold design and flavor-forward imagery. Winky's approach stood apart which was better aligned with the brand personality and the expectations of its target consumer.

Dielines

Working dieline demonstrating final print layout — fold lines, bleed, and safe zones confirmed production-ready.