Boogie Website Refresh
Boogie came to us wanting to evolve their digital presence—one that would feel more welcoming, friendly, and relevant to modern mothers while still resonating with their loyal existing customers. The challenge was striking the right balance: modernizing their ecommerce experience on Shopify without losing the brand recognition they'd worked hard to build.
I led the redesign end-to-end, working within their existing color palette and typography but rethinking the hierarchy to create a lighter, more inviting feel. Rather than overhauling the brand entirely, I introduced a set of custom icons that added personality and warmth while keeping the overall aesthetic familiar. The result was an evolution that felt fresh without feeling foreign to their existing customers.
The full site can be shopped at boogiewipes.com
Year: 2025
Role: Lead Graphic Designer
Client: Boogie
Agency: Synergistic
Impact & Results
Created an ecommerce website for the brand to drive purchases and results
Delivered a more welcoming and accessible user experience that better aligned with the needs of mothers
Successfully refreshed the brand’s visuals while maintaining brand equity
Bringing a fresh and welcoming feel aligned
stronger to the brand and customer needs.
There previous site felt outdated and did not resonate with their current audience.
