Artists Inspired By Music: Interscope Reimagined

Designed and executed the visual campaign for Interscope Records' 30th anniversary celebration, a groundbreaking collaboration between NTWRK, LACMA, and 57 visual artists who reimagined iconic album artwork. The campaign spanned digital and physical retail, out-of-home advertising, and museum exhibition touchpoints.

Year: 2023
Role: Lead Graphic Designer
Client: Interscope Records
Partners: LACMA, Gucci
Agency Partner: Rosewood
Platform: NTWRK

    • 80M+ total views and impressions across all social channels

    • Featured in Rolling Stone and The Hollywood Reporter

    • Multiple sold-out vinyl drops, with initial editions priced at $2,500 each

    • 100 limited-edition copies per album in custom Gucci boxes

    • Sustained engagement through phased releases over 18 months

    • LACMA exhibition: "Artists Inspired by Music: Interscope Reimagined" (January 30 - February 13, 2022)

    • 57 visual artists participated, bridging fine art and music communities

    • 100% of net profits donated to Iovine and Young Foundation/Academy

The challenge was to create a cohesive visual system that honored Interscope's legendary music catalog while showcasing contemporary artist interpretations across diverse channels—from premium e-commerce experiences to large-scale OOH installations and museum exhibition materials.