ABOUT ME
I’m a Cincinnati-based creative with 7 years of experience building brands at the intersection of culture, strategy, and business impact.
I specialize in branding, packaging, UX/UI, ecommerce, and digital media—leading projects from consumer brands like Fresh Cravings and La Mexicana to cultural partnerships like Interscope Records' 30th anniversary with LACMA. My work spans food & beverage (Graeter's, Winky), music & entertainment (Post Malone, Metro Boomin), art & culture (Takashi Murakami, Beyond the Streets), and collectibles (BE@RBRICK, Funko).
I thrive at the intersection of creative problem-solving and operational excellence. Whether collaborating with agencies or working independently, I bring strategic rigor, technical precision, and the ability to see how all the pieces fit together to create brands that perform.
Hi! I’m Melissa Frey. Design Lead at Synergistic, shaping meaningful experiences.
Client List
ART & CULTURE
Takashi Murakami
KaiKai Kiki
Brain Dead
SneakerCon
Beyond the Streets
Jeff Staples
+44 (Lewis Hamilton)
COLLECTIBLES & PLATFORMS
BE@RBRICK
Funko
SuperPlastic
Popmart
Toyqube
GAS Trading Cards
Urban Necessities
CONSUMER BRANDS
Fresh Cravings
La Mexicana
Señor Rico
Lakeview Farms
Winky
Graeter's
Boogie
Dapple
Ona
MUSIC & ENTERTAINMENT
Interscope Records
Post Malone
Metro Boomin
Quavo
FaZe Clan