ABOUT ME

I’m a Cincinnati-based creative with 7 years of experience building brands at the intersection of culture, strategy, and business impact.

I specialize in branding, packaging, UX/UI, ecommerce, and digital media—leading projects from consumer brands like Fresh Cravings and La Mexicana to cultural partnerships like Interscope Records' 30th anniversary with LACMA. My work spans food & beverage (Graeter's, Winky), music & entertainment (Post Malone, Metro Boomin), art & culture (Takashi Murakami, Beyond the Streets), and collectibles (BE@RBRICK, Funko).

I thrive at the intersection of creative problem-solving and operational excellence. Whether collaborating with agencies or working independently, I bring strategic rigor, technical precision, and the ability to see how all the pieces fit together to create brands that perform.

Hi! I’m Melissa Frey. Design Lead at Synergistic, shaping meaningful experiences.

Client List

ART & CULTURE

  • Takashi Murakami

  • KaiKai Kiki

  • Brain Dead

  • SneakerCon

  • Beyond the Streets

  • Jeff Staples

  • +44 (Lewis Hamilton)

COLLECTIBLES & PLATFORMS

  • BE@RBRICK

  • Funko

  • SuperPlastic

  • Popmart

  • Toyqube

  • GAS Trading Cards

  • Urban Necessities

CONSUMER BRANDS

  • Fresh Cravings

  • La Mexicana

  • Señor Rico

  • Lakeview Farms

  • Winky

  • Graeter's

  • Boogie

  • Dapple

  • Ona

MUSIC & ENTERTAINMENT

  • Interscope Records

  • Post Malone

  • Metro Boomin

  • Quavo

  • FaZe Clan