Royer Bray Brand Identity

As a new real estate group entering a competitive market, Royer Bray Group needed to immediately establish credibility and trust while standing out from traditional, often dated real estate branding. The challenge was to create an identity that felt both elevated and accessible—sophisticated enough to convey professionalism and expertise, yet warm and approachable enough to connect with first-time buyers and families making one of life's biggest decisions.


Year: 2026
Role: Independent Graphic Designer
Client: Royer Bray Group

    • Successfully launched brand identity in 2026

    • Identity currently live and actively used across social media platforms

    • Created flexible brand system supporting ongoing development of website, for-sale signage, and marketing collateral

    • Established design standards enabling consistent brand execution as the team expands their market presence

    • Differentiated Royer Bray Group from traditional real estate branding with modern, approachable aesthetic

    • Built elevated yet accessible brand presence that resonates with new buyers and homeowners